User Experience Design

HBSC is recognized as a thought leader in helping company's create award winning User-centric UI Designs. Our design capabilities include Web, Desktop, Mobile and Social Business enablement. By creating intuitive designs and deploying proven UI best practices, we help organizations create or drastically improve the usability of their mission critical applications. Our multi-disciplinary teams and customizable UX methodology help organizations ensure rapid user-adoption.

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We staff our client teams with experts in Product Management, User Research, Human-Computer Interactive Design as well as highly creative Visual Designers. Our consultants work closely with clients to customize the HBSC UX Methodology to innovate their mission critical applications using the latest Social Media and Web 2.X designs. Our comprehensive and unique methodology and talented staff ensures long-term strategic value.

User Experience Services

Drawing upon a wealth of User Research, UI Design, eCommerece Strategy and Web Operations experience, we help our clients create viable online strategies. Our consultants focus on evaluating existing capabilities, improving online branding and transitioning customers to an improved user experiences:

• User Research – With increased customer focus on usability, we assist clients in evaluating new technologies that leverage the latest Web 2.X infrastructure.  Our consultants help generate new interactions with customers and transform the way services are delivered.  This in turn improves customer loyalty, reduces UI inefficiencies, increases information access and improves the overall user experience.

• Customer Experience Architecture - With higher expectations from end-users for more intuitive software, the opportunity exists to gain market share from competitors through exceptional user interfaces.  Leveraging best practices, innovative technologies and well thought out analytics, we help clients improve end-user adoption and customer satisfaction.

• User Interface Design - With the increasing cost of talented programmers, significant opportunities exist to improve user experience quality by doing things right the first time .  By using UX best practices, innovative user reserach techniques and well thought out user adoption strategies, we help clients quickly improve their on-line brand image.

Each of our service offerings help clients understand and articulate opportunities, make intelligent user-centric decisions and operate more efficiently.  We work collaboratively with our clients to assess current capabilities, develop business cases, gain consensus and execute mission critical initiatives. Example engagements include:

• UI Assessment Project – Our team conducted a UI Assessment for a major insurance company to improve customer collaboration and usability.  We collected and evaluated key usability metrics and recommended efficiency and cost reduction strategies. Each of the program initiatives delivered substantial economic value.

• User Experience Redesign– For a large Financial Services company, we rationalized their current online service offerings to better target specific customer segments.  Our Team collected and analyzed online usage data to determine potential online community improvement opportunities.  We provided advisory services focused on improving customer collaboration, workflow and designed a full-scale self administration capability.

• In-Context User Research Project – Conducted in-depth contextual inquiry and heuristic audit of a Web 2.0 online portal. Worked collaboratively with the senior executive team to establish strategic objectives and leverage the power of Service-Oriented Architecture to enable new functionality across disparate applications and user interfaces.

The next wave of Social Media and Web 2.X innovation is starting now - A revolution towards collaboration, improved interaction, increased information access and new products all being facilitated by next generation user interfaces.  Organizations who lead this revolution have a massive opportunity to achieve significant advantage and deliver on the requirements and goals of their external and internal stakeholders.  If you are thinking about beginning or extending a User Experience initiatives at your organization, the HBSC UX Team can help.  For more information please contact HBSC at 415-508-1541 or send an email to Client-Development@hbsconsult.com.