The Idea Engine – Transforming Ideas into Reality

Idea generation or “Ideation” is the life-blood of any company or organization that wants to deliver exceptional value to customers and sustain growth. Companies operating in highly competitive markets are under extreme pressure to systematically identify and bring to market the best ideas for new products and services along with the identification of new markets. Designing the Ideation Process Designing a company-wide process that identifies opportunities in the form of new product …

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