Client:
Vendor Management Company
The Challenge:
Client had a history of exceptional client service; however their VMS SaaS technology platform had become outdated and was a strategic disadvantage during the sales process. The software technology had grown organically without proper IT governance or UX design knowledge and was a significant contributor to inefficient business processes, poor customer experience and lost business.
The Solution:
Working with the Client’s Executive Management Team, HBSC researched competitive products, assessed current product capabilities, conducted primary user research and facilitated several strategic planning sessions. During these planning sessions, a new vision was established, UX Design priorities were set and operational metrics were established. As part of the project, the following tasks were executed:
- Conducted Stakeholder Interviews
- Facilitated Multiple Product Demos
- Conducted Customer and Employee User Research
- Conducted a Heuristic Audit of current system capabilities
- Created User Profiles
- Redesigned web and mobile product components via Task Analysis
- Created Low Fidelity Prototype, Wireframes and Demo Apps
- Conducted Usability Testing with Internal and External User Community
- Created Visual Design and High Fidelity Prototype
- Worked with development to implement new web and mobile applications
The Benefits:
The client organization achieved the following benefits:
- Best-in-class Software Platform – Client achieved the Magic Quadrant status for their software and mobile applications.
- Improved Internal Operations – Automated workflow improved efficiency and greatly expanded the service organization’s scalability.
- Launched Mobile Application Strategy – Client launched best-in-class mobile applications on iOS and Android platforms.
- Internal Cost Savings – A competitive advantage was achieved through a 40% internal labor cost savings.
- Increased Sales – Software and service sales increased 50+% due to improved application designs and improved user experience.