Establishing an effective Digital Strategy is the cornerstone of leveraging technology across the Enterprise. In creating an effective Technology Strategy, it is critical to work with Executive Management to develop a clear strategic and operational vision that is based on market dynamics.  Areas of importance for a Digital Strategy include 1) Engaging the Customer, 2) Empowering Employees, 3) Optimizing Operations, and 4) Transforming products and services.  Once the vision has been …